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Material Movements: A Guide to Athleisure Fabrics

Comfort. Durability. Flexibility. Luxury. These four elements are the mantra of athleisure’s fabrics. As their final product needs to be able to integrate flawlessly into an active and social...

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Who Is Ruling Athleisure And What Can We Learn From Them?

If lifestyle is king, athleisure is but a humble servant; a necessary connective vessel. Athleisure labels, new and old, are available in the market today to make this wardrobe staple available across...

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South African Athleisure Brands You Need To Know

Athleisure is literally everywhere. You didn’t think the African continent would be left behind on this trend, did you? It’s not often that fashion throws out the ‘beauty is pain’ slogan and makes...

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West African Moves: 3 Athleisure Brands Inspired By Nigeria

Our next top on our Athleisure tour takes us to Nigeria. A country with more than 250 ethnic groups and an estimated population of over 186million, we’re secretly disappointed that we didn’t find a...

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Eco-Athleisure: Brands On The Green Side Of The Athleisure Trend

High performance. To some athleisure fans, fabric and design that makes and active life possible without compromising on comfort or aesthetics is good enough. However, with eco-consciousness growing...

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EA Flavour: Here’s How Kenyan Designers Do Athleisure

It’s no secret that Kenyans dominate in the world of Athletics. But just because you’re not smashing world records doesn’t mean you can’t get into the athleisure and own the trend. Or make your own...

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The Future Of Athleisure: This Is The Feedback You Need To Know

What do we want? Athleisure! How do we want it? Well, according to the latest report from Trendalytics, published in June 2017, we have some defined needs and wants. Which, as a designer, is great...

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Shoes anyone? The Sole Series – Editor’s Note #tdsvoices

I am sure we all remember the famous Imelda Marcos, first lady of the Philippines back in 1965 whose opulence was evident in her love for shoes; all 2,700 of them. At present, her shoes are in a Shoe...

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African Footwear: What Was Our Shoe Game Pre-colonialism?

We’re not going to lie. Trying to figure out just what footwear African ancestors could have worn before the scramble for Africa hasn’t been easy. It’s commonly believed that Africans roamed around...

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8 Steps To Consider Before Becoming A Shoe Designer

As Giuseppe Zanotti put it, “Never underestimate the power of a shoe.” They have the power to pull wardrobe ensembles together and build the wearer’s confidence. So, it’s no wonder that there is a...

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Shoe Anatomy: The Basics On Quality Footwear Construction

It goes without saying, we all deserve new shoes. But what allows certain designers to slap extra zero’s on their price tag without batting an eyelash? Elements such as brand name, leather or material...

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Walking In 3D: Get Inspired By These Shoes Printing The Way Forward

When you talk about fashion and innovation, 3D technology is never are behind. With its products increasingly permeating how we approach concepts and design, it was bound to make its way into a...

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soleRebels: Lessons From Ethiopia’s Fastest Growing Shoe Brand

Roots. Culture. Tyres. A simple summary of what has become an internationally recognised shoe brand. Founded by Bethlehem Tilahun Alemu, operations began in 2005 in Zenabwork on the outskirts of Addis...

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Brother Vellies: The IT Shoe Brand Inspired & Made In Africa

“Imitation is the sincerest form of flattery,” words by Charles Caleb Colton in 1820 to show that appreciation can be, in fact, sincere. The “action of using someone or something as a model” can...

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Planet Soles: How Shoe & Footwear Design Are Giving Back

You can’t deny it. From the stream of documentaries such as the Inconvenient Sequel and Before the Flood (The one by Leonardo Dicaprio) to the UN. Framework Convention on Climate Change. (UNFCCC)...

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Nio Far by Milcos: Giving Shoes The Bògòlan Treatment

Senegalese footwear brand, Nio Far, wants to get mud all over your shoes. Mud cloth, that is. From afar it would appear that founder and designer, El Hadji Malick Badji – alias Milcos Badji – has...

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SHOLA DESIGNS: Nigerian Designer Turns Shoe Addiction Into A Brand

We all claim to have a shoe addiction. That we have a fierce fidelity to certain brands and are prepared to lay down months’ worth of savings to get your hands on a pair. But how many of you can say...

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It’s Alive! : Christophe Guberan’s Shape Shifting Active Shoes

Finding the right shoes. That’s all shoe lovers really want. Walking into a shoe store, slipping on the pair you’ve obsessed over for days and they fit perfectly. Unfortunately, the reality is that...

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Walking In 3D: Get Inspired By These Shoes Printing The Way Forward

When you talk about fashion and innovation, 3D technology is never far behind. With its products increasingly permeating how we approach concepts and design, it was bound to make its way into a...

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