The Anti-Laws Part III: The Last 8 Luxury Marketing Rules
There’s nothing normal or typical about luxury. They intentionally take it to an extreme that invokes desire and dreams. Part II of the anti-laws finally explained why luxury hides their price tags,...
View ArticleThe Imitation Game: Could Counterfeits Be A Good Thing For Luxury?
Two years before we were all wrapped up in the panic of Y2K, The Federal Bureau of Investigation (FBI) made a prediction. Counterfeiting would become THE crime of the 21st Century. Two decades later...
View ArticleFighting the Fakes: How Luxury Combats The Counterfeit Threat
Every great story has a nemesis. Batman has the Joker, Mufasa from the Lion King had his brother Scar, and Jack from the Titanic had Rose and her inability to share a plank (NO, we won’t let this go)....
View ArticleBrand Stretching: How Luxury Diversifies Its Portfolio
“Do not try to do everything. Do one thing well.” ~ Steve Jobs In layman terms, that could easily translate to ‘Stick to your lane!’ It’s necessary for luxury brands to align themselves to a specific...
View ArticleKenyan Luxury Market: Here’s Why International Brands Have Arrived
Whether you’re a designer, fashion consumer or luxury enthusiast, you may have thought ‘does Kenya really have a luxury market?’. It’s one thing to read about existing luxury brands and markets that...
View ArticleTAUNINA: Luxury Teddy-bear Heirlooms Made In South Africa
You could argue that the teddy bear was the iconic accessory of your childhood. It had a name and a special place in your room, as well as, your heart. But what if you made it something more? Something...
View ArticleHouse of Deola: Couture Royale Made in Nigeria
It’s no doubt the world is currently experiencing ‘Black Panther’ fever. As the stars of the movie took to the ‘purple carpet’ for the world premiere on January 29, Nigerian actress – Sope Aluko – was...
View ArticleThe Ardmore Ceramics & Design: The SA Brand That Partnered with Hermès
It’s not every day that a 179-year old fashion house wants your work associated with their brand. Yet, the luxury French brand invited Ardmore in 2013 to collaborate on a series of silk scarves for its...
View ArticleOKAPI: The African Unicorn with a Knack for Positive Luxury
The Okapi, also known as the forest giraffe or zebra giraffe, has always inspired intrigue and curiosity. This antelope’s elusive nature earned it the nickname ‘African Unicorn’ when it was discovered...
View ArticleLUXURY FEATURE: Taibo Bacar. Semi-colon
If there is a list of African designers that require little to no introduction, Taibo Bacar is certainly on it. We first spoke (read gushed) about this designer from Mozambique in our 2015 article...
View ArticleVANLELES DIAMONDS: From Africa To Bond Street With Love
“A kiss on the hand may be quite continental, but diamonds are a girl’s best friend,” a famous lyric sang by the late Marilyn Monroe and a mantra for many. But then 2006 brought ‘Blood Diamonds’ to our...
View ArticleTHE LUXURY NETWORK KENYA: CEO, Michael Mwai, on Luxury in Kenya
Described as “The next generation of marketing for luxury brands” by the British media, The Luxury Network is the world’s leading luxury affinity marketing group. It was founded in 2007 by Kevin Rose,...
View ArticleYSWARA: Curating An Authentic African Luxury Experience
Located in the Cosmopolitan building at Maboneng in the Johannesburg CBD, there’s a pretty in pink atelier that can easily be mistaken for a fragrance store or an urban lounge. However, this...
View ArticleGert-Johan Coetzee: South African Fashion Designer To The Stars
Dress shopping is a little like the Hollywood version of finding ‘The one’. You’ll be scanning the room – which today’s world could also mean a social media platform – and then it happens. Your eyes...
View ArticleEditor’s Note – The Lens Series – Fashion Photography
Photography is essential in the fashion business. Because fashion is such a visual business, photography is the best means to communicate that visual element about one’s brand, their collection, and...
View ArticleWhat’s your flavour? Categories in Fashion Photography – Part I
There is power in photography and fashion and it isn’t simply about showing pretty clothes; it’s about telling a story. In whichever form one chooses, the photographer is an artist and his medium is...
View ArticleWhat’s your flavour? Categories in Fashion Photography – Part II
And we are back. Hope you are starting to see the different categories of fashion photography and thinking about which one suits you best. Well, here are the next three. Let’s continue. High-Fashion In...
View ArticleOUR TOP TEN PHOTOGRAPHERS TO WATCH – Part I
There is no doubt that the amount of talented photographers in the country is growing and it’s got us all excited to show off what we have found. So we decided to bring you our top ten photographers...
View ArticleOUR TOP TEN PHOTOGRAPHERS TO WATCH – Part II
And we are back! This time, with our last pick of 5 Kenyan photographers who have captured our soul, eyes and Instagram feed. Let us continue shall we? Brian Gathu (IG: @_brian_gathu) Taking real life...
View ArticleAFRICA’S CREATIVE REVOLUTION: Changing The African Narrative
‘Africa ain’t no jungle. This is a Revolution and Creativity is our weapon.’ That’s just one of the many quotes that will jump out at you when you visit the One Source LIVE website. If you haven’t...
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